I started in business and marketing at a Chinese social networking app that went public on NASDAQ. That led me into design and product strategy. I'm a generalist at heart. The line between design and product keeps blurring, and that's where I work best. I make decisions across both, and I build things to learn what works.
Enterprise systems at scale
Recruiting platforms, flight management, banking systems. Products with competing needs and layered workflows.
AI product design
Shaping how AI integrates into complex workflows, from
AI-powered tools to agentic automation to agent governance.
Design meets product
Shape product direction through design. Partner with PM on problems, metrics, and alignment across products.
Learn by shipping
2 iOS apps shipped from research to App Store with SwiftUI. I explore new ideas, pick up new tools, and learn by making.
Experience
2011 - Present
2020 DEC - now
Product Designer → Senior Product Designer
Amazon
Designed a scheduling platform that adapts to any format, scales across complexity levels, and supports AI automation. Partnering with the science team on agentic scheduling, with early results reducing manual scheduling from 30 minutes to under 5.
Set product direction and led design for Amazon's AI-powered interviewer feedback tool. Defined how AI assists without overriding human judgment. At global release, 30,000+ users adopted within two months with 98% continued usage.
Shaped the multi-year vision for Amazon's recruiting platform (200K+ users), end-to-end across multiple domains and work streams. Modernizing legacy systems and designing AI that goes beyond tracking to surface insights and drive decisions. Stepped in as PM when the role went vacant. Phase 1 gave recruiters pipeline visibility for the first time, saving 12,000+ hours of weekly manual work. Now in its third phase.
2026 Jan - now
Product & Design Lead
GENTRAIL (AI agent governance platform)
Built GENTRAIL as a side venture with co-founders, figuring out how organizations should govern autonomous AI agents. Took it from concept to market, designed the core product experience, built the marketing website, and shaped the brand and investor narrative
2018 JULY - 2020 NOV
UX Designer → Senior UX Designer
Stellar Labs, Inc. (Private flight management platform)
Reduced friction in a private aviation marketplace by replacing email and phone coordination with a self-service platform connecting operators with their clients.
Streamlined how sales teams price and close private flight deals, speeding up complex quoting workflows while reducing errors.
Established evaluative research practice with another designer, working with PMs to bring user research into product decisions. Uncovered workflow gaps between operators and clients that shaped what the team built next.
2015 Oct – 2018 Jun
Product Designer
Symbility (Design & Technology agency)
Worked directly with enterprise clients from pitch through delivery, including insurance, retail (LCBO, Winners/Marshalls/Homesense), and financial services companies. Shipped across web, iOS, and Android platforms.
Designed fintech and digital banking products for multiple clients: identity protection product to increase user engagement, merchant-facing dashboard to replace static documents with interactive actionable interface, and personal lending experience to drive new customer sign-ups.
2011 JUL - 2014 JUN
Marketing Specialist → Digital Marketing Manager
Momo Technology Company Limited
Joined as product design intern during final year of graduate studies, became part of early founding team. Led membership subscription campaigns, collaborated across creative, product, and business teams on marketing initiatives, and identified UX optimization opportunities for membership features. Company went public on NASDAQ in 2014.
TEACHING & MENTORING
Teach UX at BrainStation for people exploring design as a career. I enjoy making complex ideas approachable and helping students build confidence in how they think about problems.
I've mentored 50+ designers through MentorCruise, helping with portfolios, interviews, and figuring out their next steps. I went through the same uncertainty and like paying it forward.
Built by Fangru Wu 2026
Craft matters